I help women in the health and fitness business get more clarity, clients & cash.
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You wake up in the morning, slip into your lululemon and sneakers, grab yourself a cup of hot lemon water and settle down to work on your bizniz…..
Imagine – flipping open your laptop to find that your mailing list is full of new subscribers who are lapping up your freebie!
So now what?
Don’t leave them hanging, these people have asked to hear from you and they’re interested in what you offered them, which means they’ve got a problem that they need YOU to help them with.
(It’s time to whip on your Wonder Woman outfit and get to the rescue.)
The secret to building a relationship with your email list is to create regular content and make sure that you’re staying in touch constantly, with valuable info that your list will love.
Once a week, or once every two weeks works, do what you can manage, but make it regular.
However, right at the start, when things are fresh you want to make sure that people are getting a little something special from you to get to know you, to get used to hearing from you and so they can benefit from being on your list ASAP.
It’s called a nurture email sequence, which is simply a series of about 5 emails that go out over short period to help your subscriber connect.
You don’t need to be an extraordinary writer to get your emails done and dusted. You can keep them short and sweet and redirect your clients to other content, like blog posts, your Facebook group, or video channel.
Your email list is also a great source of information for you too. You can use your direct line to your audience to ask questions, get tips, and come up with topic ideas. In fact, you can use your email list to get unlimited ideas from your subscribers.
You simply have to ask! I’ve included some ideas for getting info from your email list in this post below.
Create a survey using software such as surveymonkey.com or other survey software. Send it to your email list. Use the answers to your questions to help you get more product ideas, content ideas, and insight into your audience.
Send out a request to your email list to interview members who want to be interviewed. You can spotlight them in a video series later or you can use the information to help you get to know your audience better so that you know what type of content to create. For example, if you interview someone each topic they mention could be a potential blog post, article, eBook or paid product.
If you also have a Facebook group, use your list to invite people to join your Facebook group. You can highlight a discussion to help them get interested in your emails and invite them to join your group.
Send an email to your list members that invite them to ask you questions via email about one topic. The response will let you know whether that topic is important to your list members or not. You will likely get many more ideas about the type of content your audience wants to consume. One great way to do this is to ask what they're struggling with right now, or, if they could ask you anything, what would it be?
Why not put aside a day to create your own email sequence the woos and wows?
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