I help women in the health and fitness business get more clarity, clients & cash.
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Are you ready to scale your business and get some of that precious time back without having to give up your income?
Would being able to work less, take more holiday, only work with clients you really connect with, while earning MORE (so that you can support your family or stop feeling stressed about the bills) be something you want,like, yesterday?
In this post I'm giving you 3 ways that you can scale your health or fitness coaching business when you’re ready.
As a new coach, trainer, instructor or practitioner the first thing we want to do is fill our books.
We're in “More Clients” mode.
Do you remember that feeling? Maybe you’re there right now, just starting out your business? Or maybe you’ve gotten through it and that’s why you’re here, reading this post.
Because after your filled your coaching spots, you realised there’s a problem.
There's only so many hours in a day. Even if you fill your books with clients and work back-to-back your income will hit a ceiling. And should you ever want to take time off the money train won’t stop at your station. Not ideal, huh.
Plus, there's the sticky issue of charging per hour and being limited by what you believe your local market is willing to pay for your time.
Bottom line, you can either cruise along doing what you do and be OK to forever be in the time-for-money trap, or, you can find smart ways to leverage your time and grow your business.
For lots of women this issue jumps to the forefront when they start to think about how to juggle a career in the fitness or health biz while starting or raising a family. Suddenly those late-night clients, early morning starts or weekends working don't seem like such a good idea.
This was definitely a catalyst for me when it came to thinking about how to leverage my personal training business.
While this list isn’t definitive, it’s the exact steps I took to go from I paid-per-session business model to a real scalable business.
Back in 2014 I had a new baby, a toddler and a full list of private clients. To say I was exhausted was an understatement. I didn't have any energy left at the end of the day for my own well-being and taking even more clients just wasn't feasible.
That's when I decided to move my private clients into a small group training environment, by creating a specific signature program that would help them all to reach their goals.
I created a very intentional program that I knew was perfect for every single one of them, and then I approach them and invited them to be part of my new group. All of them said yes!
Looking back, I remember I was so afraid I’d lose clients, or that they wouldn’t want to be part of a group.
But in fact, they loved it!
Not only did they thrive on having a new community of supportive women just like them to work out with, I cut my training hours down to just 8 sessions per week and I was still making the same income as before, because I wasn’t charging a whole lot less for this packaged up ‘Signature Program’.
Again, when I launched my nutrition coaching program I still felt nervous offering this in a group environment instead of the one-to-one support that I imagined everybody wanted.
But, once again the group won!
Clients got better results with a community and could access a high level of support, without the private coaching price tag, while I could serve multiple clients without adding more time into my already hectic schedule.If you want to get your time back and offer your clients a win-win situation creating a small group coaching or group training program could be ideal. Click To Tweet
But to make this really work, you may want to ensure that everyone in your group is working towards a similar goal and that you're not pricing yourself too low.
Packaging up your services into a specific signature program, just like I teach my students to do inside of my online course, The Simply Online Launchpad, helps to make a small group coaching environment profitable. That’s how I ensured my income remained more or less the same through this transition. I added more value and stopped charging per hour.
Using technology to grow your fitness business does not have to be scary!
It is so much easier, as I write this today in 2019, than it was even a couple of years ago, to create and launch an online fitness or health coaching program.
Imagine, being able to continue working with that private client who moved away. Or, being able to support a population that doesn't live in your local area but needs what you have. Or, being able to share your expertise with those who can't afford your private services but still deserve the transformation you can provide.
What's more, an online program doesn't just have to be for online clients.
I've helped my clients to implement and online programme inside of their studios, gyms, and offline businesses, so that they could attract more people through the doors, boost engagement and attendance, and creates a real sense of community, all without having to add more hours to the day.
Is there foundational work that you find yourself repeating over and over again to new clients? is there some kind of introduction offer that you could put into the online space?
Would an online fitness coaching program support your clients in deeper ways that you cannot provide by being next to them?
Would it offer more flexibility, more freedom, or additional insights that will help your clients to get results quicker easier and faster?
If the answer is yes then investing the time money and energy in creating online program could be right for you.
However, creating an online business still requires a little bit of grunt work.
The good news is that once you've created your product or program, you can switch your attention to bringing in new clients and spreading the word without adding any additional teaching time to your diary.
This option sounds a bit hairy scary. But the truth is that you can’t be everywhere and you can’t do everything! I know you’re a superwoman, but that act’s probably not helping you in the long run.
Do you find yourself spending more time tinkering with your website than coaching clients?
What are you doing in the day-to-day running of your business that could be better done by somebody else?
Building a team doesn't mean taking on full-time employees before you're ready.
It could mean outsourcing admin to a virtual assistant, or it could mean bringing on another coach to lead sessions for you on a part-time basis.
When I open my first studio, I was the cleaner, the receptionist, the marketing department, the instructor, the accountant, the customer service desk, and any other hat you can think of.
And while I may not have been spending a lot of money on expenses, there was no way that I was going to be able to grow my studio and get it to where I wanted to go, if I continued.
I was always working, never getting a break and definitely not offer the best service to my clients as a result.
And then I got pregnant.
This forced me to bring onboard an assistant manager, new instructors, and yes even a cleaner!
If something can be done for a lower cost per hour than your time then why not outsource it and spend your time working on the things that will actually get you to where you want to go?
What are you doing in your business right now that could be outsourced for a lower hourly rate than your hourly rate?
So there you have it, three ways that you can scale your health and fitness coaching business in order to get more clients, have more impact, and get your time back, so you can spend it with the people you love doing what you love.
Comment below this post, and share your biggest takeaway or business challenge right now. I may use your comments or questions to create new content in the future that will help you!
You can also join my private Facebook group the Healthy Business Owners Club and get more support growing your fitness or health coaching business.
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